Okay, so now that you know what Amazon affiliate marketing is and how it can help you make money through your site, let’s look at how to add Amazon affiliate links to WordPress.
How to Add Amazon Affiliate Links to WordPress?
Step 1: Sign Up
Visit the Amazon Associates program website. Click on the Join Now for Free button to create your account.
You’ll then be taken to the five-step account creation process where you’ll be asked a series of questions that will help Amazon review your account and associated activities in the future.
- Account Information will cover who you are and where you are located.
- The Website and Mobile App List is where you will enter all websites through which you intend on sharing affiliate links. Be sure to read the instructions thoroughly before proceeding.
- Under Profile, you will create your affiliate ID, the string of letters and/or numbers that will serve as your tracking code. You’ll then be asked a series of questions regarding what type of topics your website covers and which kinds of products you intend on promoting through your site.
- In the Identity Verification step, you’ll need to share your phone number so that Amazon may verify that you are who you say you are.
- The final step will provide you with your official Amazon Associates tracking ID and will give you a chance to submit your tax information (as you’ll have to report all earnings to the IRS). If you prefer, you can add this information later.
Once you’ve set up your account, do note that Amazon requires you to use product links and generate income from at least three of them within 180 days. If you fail to do so within that time, they will close your account. If you are able to satisfy that requirement, Amazon will review your account as well as your usage of affiliate links once the first sale is complete.
You can also read: How to Start a Successful Affiliate Marketing Busines Online?
Step 2: Acquaint Yourself with Amazon Associates
Upon completing the setup process, you’ll be taken to Amazon Associates Central. This will be your new hub for all matters related to your affiliate marketing efforts.
The main dashboard is quite comprehensive without being altogether overwhelming. Right within this home page, you can search for products to link to:
You can also see a high-level overview of your earnings over the last month:
While you’re in here, be sure to familiarize yourself with the navigation at the top of the site. It includes everything you’ll ever need to create and manage affiliate links. Here is a brief overview of what you will find:
- Product Linking > Product Links: This is where you can search for products and then create affiliate links.
- Product Linking > Banners: If you’d like to add Amazon-specific banner ads to your site, you can set those up here. You can choose to promote high-performing categories on Amazon, a category of your own choosing, or Amazon gift cards.
- Product Linking > Native Shopping Ads: Let’s say you’ve written a review about a new hair product. If you want additional money-making opportunities from this despite only recommending a single product, you can add native shopping ads to the end of your content. Think of them like related post content, except it’s a banner that promotes other Amazon products.
- Product Linking > Mobile Popover: The popover is a way to get Amazon links out to your mobile users but in a non-intrusive manner. It’s a small image ad that pops up from the bottom of the screen that promotes the first affiliate link that appears on the page. According to Amazon, these popover “ads” improve conversion rates by up to 30%.
- Promotions > Featured Promotions: If you’re using this program to piggyback on Amazon’s popularity, you’ll want to use this tab. It keeps users attuned to the hottest deals going on with Amazon at the moment.
- Promotions > Amazon Bounty Program: This is where you can learn more about how to promote Amazon services to your visitors.
- Tools > Site Stripe: This is a new tool Amazon has built for its Associates members. Basically, it adds a toolbar to the top of the Amazon website that enables you to create affiliate links from any product page you visit without having to return to Amazon Associates Central.
- Tools > Link Checker: If you’re nervous that you’re not receiving referral payouts for your affiliate links, you can check the validity of your links with the Link Checker.
- Tools > Product Advertising API: If you want to do more custom searches for products and advertise more details about them on your WordPress site, use the API.
- Tools > OneLink: If your site caters to audiences outside of your home country, you’ll need to use OneLink to set up an international affiliate account and link it to your main one (you can link with the next tab “Link Your Accounts”). This way, you can receive referral payouts from visitors outside your country, too.
- Reports: This is where you’ll find information on your affiliate link traffic and earnings.
Step 3a: Add Amazon Affiliate Links to WordPress
Note that this process will differ slightly based on how you intend on using affiliate links in WordPress. In other words: will you use content links to promote affiliate content or will you build an entire Amazon affiliate store? If you only want to use content links, follow this step. If you want to build a store, review both steps 3a and 3b.
Here is how you go about finding and adding Amazon affiliate content links to WordPress:
You can search for available products either under the Product Linking tab in the navigation or in the center of the home page’s dashboard. For this example, let’s assume you’re writing a review about the best dog leashes. You have a few specific brands in mind, but want to see what others Amazon might suggest for you.
Enter your query in the search box:
Amazon will then return a list of results. The more specific you are in your query, the smaller the list you’ll have to work from:
Once you’ve identified the product you want to link to, you’ll need to get your affiliate link. There are two options:
If you plan on creating a text link on your website, you can use the arrow drop-down to quickly grab a copy of the affiliate link (this is the one you’ll use in step 3b, so hold onto this tip):
If you want more options in terms of how to embed the affiliate link on your WordPress site, click the “Get link” button:
Here is where you can customize how your link is displayed, including:
- Text, image, or text and image link formats
- Whether the link opens in the same or new browser
- Colors used within the image link
- Size of the image
- Hyperlink text for text-only link
- Link destination
Once you’ve defined each of the parameters, copy the HTML code provided at the bottom of the page:
Return to your WordPress site and open the page, post, or sidebar widget in which you want to add the Amazon affiliate link. Embed the code within the text editor. Here is an example of how this looks on my website:
You can see that I’ve embedded two different types of affiliate links for the same product: a text-only link as well as a text-and-image link. Here is how they appeared on the website once I saved the changes and published:
Once the link is on your site, it’s up to your visitors to click on it and start shopping. And, once they do, you’ll start making money!
You can also read: Premium Amazon Affiliate WordPress Plugins
Step 3b: Add Affiliate Products to Your eCommerce Store
For those of you who intend on building an Amazon affiliate store around your products or those of others, the process may end up being a little different. Obviously, you’ll need to have your online store fully up and running before you do this, which means:
- Purchasing a domain and web hosting
- Installing WordPress
- Choosing a WordPress e-commerce plugin or theme (WooCommerce will work just fine)
- Adding an SSL certificate
- Building and designing your website around a specific niche topic or product
Once your store is ready to go, you can then start adding affiliate links to WordPress. However, since this is a store and not a blog, you’ll likely want to add links as product blocks instead of as hyperlinks throughout your content. To do this, create a new product page in WordPress:
In the text editor, you can add whatever sort of description or sales message you want to place around the affiliate link. However, to get the affiliate link in here, you’ll have to scroll down to the Product Data section:
Next to the Product Data heading, change the type to External/Affiliate product.
In the Product URL field, enter the text link from your original product search (it was the link you get when you click on the down-arrow). Then create a label for the purchase button.
Do not add a price. Amazon prohibits affiliates from adding pricing information about their products as this information is always changing.
Be careful with product images. Amazon does allow affiliates to use images of products on their websites; however, they can only be used in the context of promoting the affiliate link.
Once you’ve crafted the product entry the way you want it to appear, save your changes and preview how it looks on your site:
In the above example, you can see that this page is completely yours to design. You don’t have to rely on an image or text link from Amazon to dictate how it will appear on your site. Simply create your purchase button, add the affiliate link to it, and actively promote the product the way you want in your store.
Step 4: Add a Disclaimer to Your Site
“We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.”
Step 5: Bolster Security and Performance
Don’t forget to create a secure website for your visitors. You might not handle the actual e-commerce transactions that take place through the Amazon affiliate links, but you’re still responsible for ensuring a safe experience between your site and Amazon.
With the bar set so high by Amazon, it’s important to do everything you can to maintain a high level of speed and performance as well. A fast website means faster loading pages, higher click-through to Amazon and an improved bottom line for you.