All freelancers are superstars at what they do–no average worker would have the confidence, ambition or inclination to go it alone, surely?
But that doesn’t stop many an outstanding lone wolf feeling, well, a little lonely, with a lack of work from time to time, or maybe for some, all the time.
There are several reasons for this – but the first question you need to ask yourself is, what are you worth to a hiring manager?
In your mind, you may be Premier League, a veteran in the field, worth the big bucks.
You know it; the person looking to recruit may also know it, they may even be fully aware you’re head and shoulders above the rest.
So, why is it so difficult to find work as a freelancer? why aren’t you getting the job? Well, it’s a competitive field, and when you have ten or 20 others pitching for it, often at half or even a quarter of the price you’ve quoted, you know the hiring manager will think of his budget and where else he needs money spent.
It can come down to quantity over quality, a race to the bottom in terms of price, which will mean freelancers bidding lower and lower to get the work and your impressive CV increasingly being out-trumped.
This environment is clearly on the hiring manager’s side – so, the secret is, don’t let it get that far.
These are the three reasons why is it so difficult to find work as a freelancer.
You can also read: How Do I Begin Workong as Freelancer?
And by that, I mean to network – instead of waiting for the company to come to you, go to them.
Find the ones that are obviously crying out for someone with your skill set, and court them, pitch to them and make them realize.
Obviously, this has its pitfalls, and you could spend hours or even days getting to know managers, exchanging emails and phone calls with nothing coming from it, when you could have used the time to actually get on with projects and earn money.
Of course, in an ideal world, it would be nice if the projects just came to you – and at a fair price.
We may all call ourselves specialists in our field, but the more strings you have to your bow, the more chance you have of getting work.
Maybe that sounds obvious, but the main reason SMEs want to hire agencies is because of the broad range of skills they can offer.
I mean, a digital marketer may describe themselves as a top Tweeter, able to reach thousands on Facebook and Instagram, a brilliant content writer, in tune with the top SEO trends and a Google Ads oracle, but realistically, they will excel in one of those areas, without the skills across the board.
This is where agencies will always win because they will not have someone covering all these roles, they will have at least one person who is an expert in every single area.
As best you try, you can never compete with that, which is why the more lucrative jobs from SMEs may sometimes be out of your reach.
You pitch for a job and get it – and that’s a success, that’s work for the next day or week, you’re focused on that and making sure you get it done as well as you possibly can.
There are only 24 hours in a day and outside of this project, you haven’t got the time, energy or mental capacity to deal with anything else to the standard you would want to.
And perhaps that is what a hiring manager is looking for, not just the completed job sent over to them, but the visions and strategies around it, maybe a steer with social media or a small bit of advice or blurb to go along with it.
This is again where agencies win as they already having a marketing director to dream these things up and specialist content creators, primed and ready to produce daily.
Freelancers are already giving them all, emptying the tank on the nuts and bolts, they simply don’t have the time to be able to look at all aspects of the service.