Does Paid Traffic Affect AdSense?


Does paid traffic affect AdSense? Yes, Paid Traffic will affect AdSense but it would be very difficult to make a profit from AdSense by paying for traffic.

This is because AdSense pays out about $10 RPM on average – that’s $0.01 (USD) per page view. This is a broad-strokes overall average, but it’s still a good starting point to consider this question from. You get paid one penny each time someone loads one of your pages.

This means each user who visits your site should cost less than a penny if you want to make a profit purely from AdSense ads on your site. As I’m sure you can imagine, this is pretty difficult with Paid Traffic.

You can also read: Discover Affiliate Marketing: Make Money While you Sleep


Buying Cheap Paid Traffic

On a simple level, unless you can get good traffic for less than $0.01 (USD) you will be operating at a loss. While it’s pretty much impossible to buy clicks for 1 penny each, even if you could wrangle it somehow you would probably be buying the absolute worse web traffic available.

The web traffic you could get for this amount would be so bad in fact, that the users from it almost certainly wouldn’t interact with your ads, or go to further webpages (that’s something that GOOD web traffic would do). So Google would probably send you worse paying ads in response and so you would get less than a $10 RPM and would lose money anyway.


Buying Expensive Paid Traffic

You could go the absolute opposite way with it, and pay a good CPC in order to attract people who are actually interested in what your site is about. In fact, if you use Google Analytics and Google Ads together, you could set up smart goals, and pay to get users who like your site.

This would be much more worthwhile to do, however as the AdSense average RPM is still $10, the people you find using this method would have to really like your site to make it worthwhile. For example, if you paid a $0.50 CPC then every person who clicked on your ads would have to visit at least 50 pages for you to break even.

This isn’t impossible, but it is very difficult. If you ran tight campaigns and optimized them overtime to get a low CPA while targeting your smart-goals you might do well in the very long term. It would be hard though.


RPM Calculator (Revenue Per Thousand)

RPM stands for Revenue Per Thousand (with M being the Roman numeral for 1,000). It is generally used to calculate what you would have been paid if all your advertisers were using a CPM model.

The RPM price means that every time something happens 1,000 times, it will earn you that price. The something you sell can be anything – such as ad impressions, page impressions views, etc.

We have provided a useful RPM Calculator below to work out your RPM as well as derive the number of impressions and cost you would need to get a specific RPM.


RPM Formula

This is the RPM equation:

paid Traffic Affect AdSense

RPM = (Ad Revenue x 1000) / Actions


Alternate Equations

You can calculate RPM in the following ways (as well as by using our CPM calculator):

  • Ad Spend multiplied by 1000. Then divide the result by whatever actions you are measuring.
  • Ad Spend divided by whatever actions you are measuring. Then multiply the result by 1000.
  • Weird version: CTR multiplied by CPC multiplied by 1,000.


RPM Advice

RPM is a great way for website publishers to measure which ad campaigns are actually paying the most money for the space they are using. Advertisers have lots of different goals, however, websites should be focussed on the bottom line. RPM provides a great way to track this.

An Impression RPM is useful to compare which advertisers are the most profitable.

A Page RPM is useful to work out if your advertising efforts, in general, are working out. This is how much each page is earning you. You can increase this by maximizing clicks – which can generally be achieved by attracting better advertisers and optimizing ad layout.

An Impression RPM is useful to compare different ad campaigns. This is how much each individual ad impression is earning you. You can increase this by maximizing clicks, which again can generally be achieved by attracting better advertisers and optimizing ad layout. However, it is a faster indicator of whether your ad layout is optimal as if you have bad ad placements your Impression RPM will go down faster than your Page RPM.



You should really focus on email, content marketing, social media marketing, and SEO if you want to drive traffic to a site funded by Google AdSense. Paid Media is much much more difficult to make a profit with this business model.


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