AdSense is, without any doubt, the most popular and well-known way to monetize your website’s traffic. However, it’s not the only approach to monetization and there are many reasons why you might want to consider other ways of making money with your website.
Maybe you’re looking at how to increase your ad revenue or you want diversity with your ads. Perhaps you are tired of dealing with the tasks involved with ad management, or AdSense isn’t an option for you anymore. Some of these networks, a few of which are Google partners, can help you increase the ad revenue on your website by leveraging their “optimization algorithms”
I started out at about $0.30 RPM using just plain AdSense on one of my websites. When I moved up to Ezoic, I was proud to have it reach a whole $5 RPM. Then after switching to MediaVine, I’ve now reached as high as $40 RPM during the holidays, averaging out at about $25 throughout the year. Big difference, huh? It certainly pays to experiment, so don’t be afraid of risking current income while you strive to stretch your earnings (meanwhile growing traffic).
My story, and the hope that you can double or triple your current earnings, is why I shared with you this comprehensive list of Google AdSense alternatives for your website. Lots of other lists will give you just five to ten and be on their way. With 6 on this page and 44 on this page, you should be good to go for the next decade of ad network testing 🙂
Google Certified Publishing Partners
Google Certified Publishing Partners
You’ll find that some ad networks have a badge on their website that says they are a part of the Google Publishing Partners program.
Certified Publishing Partners are companies that Google has certified as experts in providing support to web publishers using Google’s tools like AdSense, DoubleClick for Publishers, and DoubleClick Ad Exchange.
If you have a healthy AdSense account and you’re looking to expand your horizons trying other tools (or even if you’re new to Google AdSense and other related Google products), working with companies that partner with Google could be an amazing opportunity for you.
These companies have direct contact at Google to help them with publishers’ request and issues. Plus, Google gives them exclusive training and access to tools that are not commonly available.
The companies will also provide you with insights and up-to-date information to help you make the most out of your Google publisher experience.
You also get access to tools that you could not access alone, along with support and additional expertize, either to improve your skills or simply to increase your capacity.
How do I know if the company I work with is a Google Partner?
Many companies can claim to be Google Partners, but only a few are actually part of the program.
We list all certified companies on this page. Select your location and if they are not on that list it means they are not a Google Qualified Partner.
- Network Description: Ad Revenue Optimization, Analytics, Audience Development, Mobile Site, Quality Review, SEM, and Video
Mediavine is an ad management platform that has existed since 2004. They focus on trying to offer a full ad representation service.
They to do this by managing your ad server and helping you to optimize placements for your ads. They also remove the middlemen by working directly with advertisers for you.
Mediavine may get you better deals because they’ll group your site with other sites under one “package” for the advertiser. This way you can end up with ads from amazing brands and products that will convert better.
And, think for a minute about how much traffic and resources you would need to impress big brands to advertise with you if you were working on your own. Know what I mean?
Here’s another great thing. Mediavine lets you know what you’re making daily. There are no hidden fees. In contrast, some other networks don’t tell you anything until the month ends. With them, your income can also go down after administration fees come out. Mediavine’s approach is much more appealing.
Mediavine also has a useful Facebook group that you get access to. It’s a pretty awesome resource and it’s only available to the active publishers. Although Mediavine has a small team, they work efficiently. You’ll probably never need to wait more than a day for an answer to your question.
You can contact their support team through your dashboard, email, or even on the Facebook group. I would say in general they have solid customer service and that’s always a plus for any company you work with.
But there are some things that you need to know before applying. They prefer content in categories like food, parenting, DIY, health, fitness, fashion, travel, crafts, education, finances, lifestyle, and entertainment.
They do allow other categories but it is better if your content is within the options mentioned above.
Your site needs to have at least 25,000 sessions a month and you need to be on good terms with the Google AdSense policies. This means that you need to have a healthy account.
Finally, you need to give the exclusive access to your site’s ad space for both desktop, and mobile. Mediavine doesn’t allow you to have other platforms advertising on your site.
- Network Description: AdX, AdMob, AdSense Optimization, Google, and Policy Management
Acqua Media is a specialist in website and mobile app ad monetization via Google AdX, AdMob, AdSense, and DFP.
They serve 8 billion+ ad impressions globally every month and manage 150+ publishers, including areas like videos, blogs, forums, and classifieds.
Their management fee is simply a revenue share. This means that they earn a percentage of what you make. The approach is meant to promote growth for everyone, as it means they earn more from you as your success increases.
I would like to mention that most of their publishers are in the Asian market.
They do work with publishers from other regions like Skyscanner and their offices are in Beijing, Hong Kong, and Sydney. But, their main publishers are Asian companies.
This could be a perfect option for you if you have visitors from that region and don’t know where to find a good ad network within the Asian market.
Currently, they’ve monetized 310 websites and apps, so if you’re looking into targeting the Asian market there might not be many problems with you joining their network.
- Network Description: Access to all premium ad networks and over 1,000 advertisers via Real Time Bidding (RTB), with a focus on mobile apps
Based in Germany, AddApptr is a solution that helps you to optimize in-app and mobile web advertising revenue.
While this is not your traditional ad network for your blog or website, I know there are many bloggers and content creators who launch their own apps at some point.
Imagine you’re a fitness blogger and you find yourself with the opportunity to develop a new app that includes your training routines, recipes, and more.
AddApptr would be the perfect option for you. In a single dashboard, you can find ad revenue and performance metrics, along with reports about overall ad networks and Real-Time Bidding (RTB) exchanges.
With AddApptr, you gain access to premium ad networks, more than 1,000 advertisers, and premium ad servers.
AddApptr supports all mobile ad formats. You can even create an account for free and simply get started.
So, if part of your plan to increase your online income is an app, I would say that AddApptr is a pretty good place to start looking.
- Network Description: Ad Management, Mobile Ad Optimization, Video Monetization, Learning Tools, plus Expert Support and Guidance from their team
AdThrive was started by Kelly and Andy, a blogging family. Like many of us, they got tired of the 9-to-5 routine, so they started their blogging careers.
Andy was an expert in ad optimization. He started to get a positive return on investment (ROI) on his blogging journey and eventually decided to create AdThrive to help others achieve similar success.
In other words, this platform was created by bloggers for bloggers. So, you can expect many good things from AdThrive. They fully understand content creators, in a way that other networks won’t.
For example, they have their own ad network with family-friendly ads. Plus, by working with them, you’ll have access to DFP (Doubleclick For Publishers), once you’re all set up on your blog.
If you want to work with AdThrive you just sign up. They’ll analyze your website to suggest a custom ad layout that their experts think would work best for your website.
Once you’re ready and displaying ads, their team will continuously work to optimize your ads according to your results and industry trends. You get paid no more than 45 days after the month ends.
Nevertheless, AdThrive does have a waiting list, so getting approved might take you some time.
They also have two lines of service for you. AdThrive Edge and AdThrive Premium.
To qualify for the AdThrive Edge level, you need at least 100,000 page views per month. For AdThrive Premium, you need to have at least 750,000 page views per month to qualify.
Other requirements include that your traffic is mostly from the US, that you have no previous advertising infringements, and that you’re not blacklisted by Google. You also need unique content that is considered original and even incredible from the perspective of audiences and advertisers.
Any service you qualify will be good, but in AdThrive Premium you get more personalized help when it comes to maximizing your ad revenue.
Don’t worry if your blog isn’t there yet in terms of monthly traffic, there are many other options that have lower traffic requirements.
- Network Description: Ad Revenue Optimization, Analytics, Audience Development, Mobile Site, and Quality Review
bRealtime promotes access to a global marketplace, where you can ‘achieve the highest yield with 100% visibility into the advertisers filling their inventory’. This is good news for hosting ads and making money.
They have relationships with the top media buyers to help you monetize across display, mobile, and video platforms.
One of the core benefits is that they guarantee you’ll fill your inventory (i.e. your ad space) with the most competitive CPMs.
There is also a consultancy component, where their team will work with you to help you understand the value of your inventory and learn how to maximize performance.
Another approach is multichannel monetization. This is how you can take advantage of display, mobile, and video for showing ads. So, go ahead and test multiple formats to find what suits your site and your audience.
They’re also powerful for keeping your brand safe. The various tools from bRealtime provide full transparency into who is advertising on your site. This way you’re always in control. After all, you don’t want irrelevant advertising on your site.
One of the biggest challenges when monetizing your traffic is to keep the user experience as neat as possible, while displaying relevant ads that interest your audience and drive that ad revenue up. bRealtime strikes a fantastic balance in this area, allowing you to display appealing ads without compromising user experience.
- Network description: Ad Revenue Optimization
Ezoic is not just another ad network. I would define it as a user-friendly machine-learning platform that allows you to automatically gather data about your visitor’s behavior.
With this useful data, you can improve layouts, content creation, and ads to take your user experience and ad revenue to the next level.
The Ezoic team claims to help you increase your revenue at least 50% with their platform.
One of the most interesting things about Ezoic is the possibility of running several tests to “crack” your revenue success formula.
Ezoic will automatically test different layouts and, ad placements for desktop and mobile to (eventually) find the perfect combination that makes you the most money while delivering the best experience for your visitors. You can combine this with an ad management plugin for optimal results.
This platform offers you three plans. These include the Free and Pro versions for informational websites or blogs that make money from ads, along with a Corporate solution (for business or corporate sites). All plans come with a 30-day full access trial period.
It’s amazing that such a great tool offers a free plan. This option works perfectly if you’re just starting or don’t feel like investing in another tool.
However, if you choose to stay on a free plan, you’re required to run a small ad at the bottom of your page.
Nevertheless, Ezoic will remain free forever while you still enjoy all the benefits.
You can give it a try for a month. If you choose to continue with the free plan, they will put the ad after your trial period expires.
The Pro plan starts at $49 per month, for up to $1,000 in ad revenue. For this price, you get no ad at the bottom and you even get live support. The price changes as the maximum ad revenue increases.
Something that amazed me with Ezoic is the fact that if your website is for a nonprofit or charity you can get to use it for free. You just need to sign up and connect with them.
Finally, the corporate plan starts at $19. You need to talk to their team first to learn more about it, as it is strongly business-specific. This plan includes DFP & DMP integrations and server-side integration. [Note: Ezoic does not accept websites or Adsense accounts that have been banned by Google Advertising]
What if I’m banned from Google AdSense?
If, like many others, you happen to be banned from Google AdSense, working with a Google Certified Partner ad network is not going to work for you. Google banned you, so you simply cannot work with their ads, whether it’s directly through Adsense or through an ad partner.
AdSense might be a popular way to monetize your traffic but it is not the only way to do so. In fact, depending on the content of your website and the source of your traffic, some of these networks below may perform just as good, if not better!
Don’t forget, these can be used in addition to AdSense if you want! But, don’t overload your website with ads. Too many ads can create a negative user experience. A well-placed ad under a main image or in the header can go a long way, versus the “shotgun approach”, where you just stick ads in every blank space on your website.