There are many ways to make money online and one of the easiest methods is to make money through blogging. Most people make money by recommending affiliate products. In this article, I’m going to show you two other rarely known yet lucrative types of business models that you can use to make money through blogging.
The first and most widely used method to convert your blog into a profit generator is to sell advertising to various companies and brands who wish to reach your blog’s readers.
But how do I find sponsors for my blog?
I’m glad you ask. Here’s how.
If you are blogging with the objective of selling your ad space, there are two essential methods that you can use to recruit sponsors who are willing to advertise on your site.
The first method is the easiest method. You can make money blogging by selling your advertising space through Google’s Adsense program. The benefit of the Adsense program is that it requires relatively little effort on your part to set up the ad and start making money. However, the disadvantage is the earning potential may be lesser. Many bloggers have reported that they make less money through this method.
The second method is to sell advertising directly to companies who are interested in putting banner ads or sponsored links on your blog. This method can be time-consuming and it requires your effort to look for these sponsors. But it is often fairly lucrative. If you have a lot of contacts in the industry related to your blog, you can contact these people and strike a deal with them.
The most severe setback with this model is that you frequently have to attract quite a sizable readership before you can catch the attention of corporate advertisers. This can mean you have to do many months of work before you can start making money this way. During this period, using Google Adsense is a side income for you.
The second type of money-making blog is one that assists one single brand to improve its image by forming positive associations between the blog and the brand in the mind of the blog’s readers. Both business models can make a lot of money, especially if you have a devoted mind for marketing.
As blogging develops into more and more profitable business, many well-known companies are considering how they can be part of this movement. One way that companies are leveraging on the blog movement is by having blogs that represent something like a friendly face for their corporation. Often, a company will engage a reputable blogger to build a blog designed exclusively to appeal to that company’s customers and to form positive associations with the brand in consumers’ minds. Many bloggers have been approached by companies and are offered quite a large sum of money for this kind of engagement.