These days it’s very difficult for entrepreneurs and marketers to create simple and effective digital marketing strategies. Only 12% of marketers believe that their digital marketing is working.
Before choosing a marketing strategy for your business, you need to have a better understanding of your clients, and business products.
Also, there are so many digital marketing strategies that confuse entrepreneurs and marketers to select the best one.
Here are some of the simple and effective digital marketing strategies you need to know and use.
7 Simple Digital Marketing Strategies For Entrepreneurs
One of the oldest and classic digital marketing strategies is email marketing. It allows entrepreneurs to build a relationship with the customer and communicate personally. You can contact your customer immediately.
Email marketing helps entrepreneurs to keep updating their customers about offers and exclusive sales. A smart entrepreneur always uses email marketing to establish his/her business and increase conversion rate optimization.
It is an effective way to promote your products and reach your business goals.
According to a survey, email users is set to grow to 4.3 million users from 3.7 billion users. But you need to know that email marketing is not so effective as it was because the technologies and the online world are changing pretty fast.
Facebook is one of the most popular platforms these days. Having a Facebook business page is one of the contemporary requirements for entrepreneurs.
Facebook is a channel for entrepreneurs to attract loyal customers and advertise their products. It allows you to promote your product free of cost.
For the Facebook ads, you need to have a plan on how to promote your business. Every entrepreneur needs to create a dedicated group on Facebook that gives values to your customers and get you, loyal customers.
Attention! You need to make your research about the cost of Facebook ads. Many marketers use other social media platforms and not Facebook anymore.
Content Marketing – Blog Posts
Content marketing allows entrepreneurs to promote their business and products through blog posts and guest posting. It is one of the highly recognized digital marketing channels. It provides you to bring brand awareness in your customers, get your traffic growth.
Content marketing has channels that can help you like:
- Blog posts
- E-books and white papers
According to entrepreneurs, bloggers are 13 times more likely to have a positive return on marketing investment (ROI).
The type of content you share must include details about what kind of products or services you are offering. Quality content can help you to grow your brand and earn more money.
Social Media Marketing
Social media has taken over the world for a few years. It is one of the highly used platforms for entrepreneurs to promote their business. It provides you free traffic growth and leads for your business.
Effective and useful social media platforms for digital marketing are:
Social media are very popular and attract a lot of people every day. With social media, you can generate leads and loyal customers. Many big and small businesses are using social media to promote their products or services these days.
Video Marketing – YouTube
Video marketing is one of the most effective ways for entrepreneurs and marketers to promote their business. It provides you a platform to interact with your customers and attract new interested people.
Don’t forget that YouTube is the second larger search engine. Also, Google owns YouTube.
Most people love to watch videos and not just reading text. Video marketing allows entrepreneurs to provide details of their products to their customers.
ChatBot and Artificial Intelligence
A chatbot is a program that can carry on conversion with people on websites. Chatbots and artificial intelligence are the future of digital marketing.
Chatbots are one of the best innovations of artificial intelligence. It allows a user to communicate via textual or audible methods. According to Gartner, customers may manage 85% of the interaction with a company without even speaking to a human by 2021.
Chatbots can also be used for customer engagement, lead generator, and can even help with market research.
One of the best digital marketing strategies these days is Search engine optimization. SEO is the process of optimizing your website to rank higher in search engine results.
Attention! SEO is a long-term process. You can not generate targeted traffic right away! You need to wait for days or even months. If you want fast results you need to use paid traffic.
Also, Google and other search engines update their algorithms pretty often. So you need to know what’s works and what’s not.
— An investment in knowledge pays the best interest- Benjamin Franklin
You can get access to a range of free courses as well as paid courses.
Discover any interesting topic that you want to learn.
Learn when you want to how you want to and anywhere you want to.