I’ll talk about the way to the way to build quality backlinks to your website, and also tell you about the links which will potentially hurt your rankings.
The old days when all kinds of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated tools to create many backlinks a day. Things have changed tons since then.
In today’s SEO,and relevant backlinks have the foremost value.
But how to build quality backlinks?!
Here are some tips you ought to follow to induce good backlinks to your website.
How To Build Quality Backlinks For Your Website?
Trust no one
Don’t believe the ideas you read from unknown sources. If somebody discovers the key to rank first on Google for competitive keywords, it’s impossible that they’ll share it with strangers.
Always do your research and conduct your own experiments. With little or no money, you’ll create a web site to check all kinds of backlinks and have your own case studies.
Build backlinks with patience
If you’ve just, the possibilities of getting fast and natural links are almost zero. It’s one or the opposite.
Natural links take time. Sying your prayers before getting to bed, within the hopes that Forbes or the Washington Post will link to you, won’t get you anywhere. Instead, you’ll need to build some links and drive relevant traffic to your website.
How does one do this?
One common method is to write down guest posts on reputable websites in your niche.
Write the right guest posts for the right sites
When you write guest posts for other websites, don’t within the hay|love|make out|make love|sleep with|get laid|have sex|know|be intimate|have intercourse|have it away|have it off|screw|fuck|jazz|eff|hump|lie with|bed|have a go at it|bang|get it on|bonk|copulate|mate|pair|couple”> roll in the hay only for the aim of getting a link in the author bio.
This method has been abused tons lately, but with the proper strategy, you’ll stand out from the group.
Here are some tips to scale your guest posting technique:
- Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages.
- Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority lower than that of your site. Your link will have very little value, and you might end up having your link removed without further notice. (To check out a site’s Domain Authority and other key SEO metrics, use our Monitor Backlinks Free Backlink Checker tool.)
- Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it’ll be obvious you’re writing only to build backlinks.
- No-follow links are great. Not for SEO, but for traffic and to get more followers on social media.
- Monitor the links from your guest posts. Use the Monitor Backlinks SEO tool for automatic updates and keep track of all your backlinks. Sometimes, webmasters remove or change your links from dofollow to nofollow, or remove your backlinks entirely, and you should know about this. Monitor Backlinks will send you an email notification to let you know any time your backlink profile experiences a change like this, so you can take action.
- Always link to your social media accounts in the author’s bio of your articles.
By using the techniques I just noted above, I’ve managed to urge great SEO results and plenty of direct traffic to 1 of my websites—all from the author bio of my guest posts.
This is a screenshot with the direct visits received over the last month from writing I wrote for a well-liked website.
As you can see, the bounce rate is 65% (13% better than my overall website’s performance) and the average visit duration is 2:31 minutes (84% better than my website’s average duration per visit).
I’m getting hundreds of visits every month, just from this article.
Do you need another successful example? Check the results of another guest post I wrote a while ago.
This time, I’m showing you the results over the last few months so you can see that guest posting is a long-term method to drive traffic. The results are even greater this time.
The bounce rate is 57%, which is 27% better than my overall website’s statistics. The average time duration is 109% better than my average visit length.
Why were the two examples I just shared successfully? Because I followed all the rules mentioned above.
I wrote detailed andon reputable websites in my niche and people loved them so much that they decided to check out my personal website as well.
I didn’t write them just to get a backlink, but to get both the benefits of traffic and SEO. Even if these links had been nofollow, I would’ve gained hundreds of visits per month.
Don’t leave footprints on your backlinks
A very common mistake many SEOs make is to leave footprints when building backlinks. All your links should look natural, even those that you’re building for SEO.
- If you’re doing guest posts, always change your author bio and use different pen names.
- Don’t use the same description for your website all over the web.
- Make all your links look natural and untraceable.
The Smartest Ways to Build Good Backlinks
The best links to your website are the ones coming from real websites, with good content and lots of social media shares.
You can either earn theseor build them yourself. As long as they come from the authority websites in your niche, they have great SEO value.
I won’t insist on a specific link building method. What works for me might not work for you. This is the reason why, at the beginning of the article, I said you should do your own experiments and decide what’s best for your website.
You can also check out what your competitors are doing in terms of SEO, and if their strategy works, try to build the same links.
The most common methods to build quality backlinks are:
- Guest posts on related websites
- Build links with infographics
- Broken links method
- Blog commenting
- Skyscraper technique
- Niche forums
- Email outreach to influencers
Which Backlinks You Don’t Want to Build
There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control.
Here are several examples of bad backlinks:
- Links from pages with thin content. Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value.
- Websites that don’t provide value to users. The best examples in this category are social bookmarking websites, directories and article directories. All of these can be used only for the purpose of SEO, and Google doesn’t give them a lot of credit. What’s even worse is that, once you’ve submitted your link to any of these websites, it’s almost impossible to remove it.
- Comment spam. Nobody likes spam, and neither does Google. If you’re posting spammy comments all over the internet, you’ll lose your website’s reputation, and you might also lose your rankings in search engines. Even nofollow comments can be suspicious if you abuse them.
To identify the bad backlinks to your website, log in to your Monitor Backlinks account and type your backlinks by their Domain Authority, Trust Flow and Citation Flow.
You can use the filters from the correct side to sort your backlinks by their value and choose which of them has helped you improve your SEO.
Final Thoughts on Getting Backlinks
If you want toto your website, you have to do it with caution and knowledge.
You should monitor each backlink you create or earn and verify it carries any SEO value.
Always avoid getting backlinks from pages where you don’t have any control. The last thing you’d want is to have hundreds of backlinks you can’t remove.