Successful YouTubers are making big money on the world’s largest user-generated, video-centric social network YouTube. In fact, top YouTubers earn millions of dollars per year, and many smaller creators are also making a living through the status they’ve achieved on YouTube. Here you can find how do modern YouTubers make money?
You can also read: How to Become YouTube Money Maker?
How do Modern YouTubers earn money?
- Branded integration–A branded integration on YouTube occurs when a brand is mentioned or featured in a video. There are three main types of content that are classified as a branded integration:
- “Brought To You By” Messaging: In its most basic form, a branded integration may consist of an influencer stating that a certain video is “brought to you by Brand X”.
- Product Placement: In the context of influencer marketing, product placement is when an influencer is paid to feature or promote a product within a piece of their social media content. On YouTube, product reviews and “unboxing” videos are some popular ways influencers integrate products into their published works.
- Branded Entertainment: In other cases, influencers will structure an entire video around a brand, producing highly creative content that is customized to showcase a brand or its products.
- Brand ambassadors–A brand ambassador (sometimes referred to as a “brand representative”) is a YouTuber (or another social media influencer) who has entered a public, long-term partnership with a business. These influencers will often create a certain number of sponsored posts, are sometimes featured in other forms of advertising, and may be asked to attend trade shows and other events as a representative of the brand.
- Affiliate marketing–Putting links in content and/or video descriptions or offering promotional codes are popular ways modern YouTubers earn money and get paid. Many of these links send users to e-commerce sites where a product or services can be purchased. Known as affiliate links, these URLs are coded with unique tracking IDs that give influencers a portion of each sale their link or promotional code generates.
- Other social media platforms–Many YouTubers leverage influencer marketing as a source of income across other social media platforms, too. Besides YouTube, there are a wealth of opportunities to make money through brand partnerships on platforms like Instagram, Snapchat, Twitter, Facebook, and blogs. By expanding their online presence to more social media platforms, YouTubers can further boost their earning potential.
- Native advertising–Through Google AdSense, YouTubers can earn money from advertisements shown within their content (often in the form of pre-roll videos and/or banner ads). A YouTuber’s AdSense account can also be connected to other sites and blogs they used to produce income.
- Super Chats–Super Chats are highlighted comments viewers can purchase during a YouTuber’s live video stream that receives special placement in the comments section. YouTube gives content creators a share of the revenue that these messages produce during their broadcast.
- Crowdfunding–Many YouTubers make additional money through crowdfunding and donation sites like Patreon and Kickstarter. While we primarily use Kickstarter for raising large amounts of money around particular projects, Patreon is utilized by many YouTubers to earn a passive monthly income for themselves and their channel.
- Merchandising–Many influencers sell clothes and other goods that feature their likeness, channel, and/or brand name. However, like many forms of monetization, the success of merchandise is often reflective of the YouTuber and channel’s popularity.
- Individual business ventures–In addition to selling merchandise connected to their channel, some YouTubers leverage their popularity to start off-platform businesses:
- Mobile apps, e-tutorials, and photo/video preset are some digital products YouTubers sell online to make money.
- Many popular YouTubers write books about their areas of expertise, or even about the life of being a social media influencer.
- Some YouTubers have made the linear leap to podcasting. Varying in frequency and topic, podcasts allow fans to keep up with their favorite YouTubers on the go. For YouTubers, selling ad space in their podcast content gives them yet another money-making opportunity.
- From clothing to housewares, to nutritional supplements, YouTubers in almost every category have used their online fame to launch their own personal product lines.
- Traditional advertising–Some of YouTube’s biggest influencers have garnered so much mainstream appeal that they’ve transitioned to traditional advertising, appearing in magazine and television ads — including much beloved Super Bowl commercials.
- Public speaking–Some YouTubers also generate revenue by sharing their knowledge through speaking engagements. Prominent influencers like Casey Neistat have been asked to speak in-person at colleges and conferences, where they’re often paid a fee.
- Consulting–Due to their social media prowess and proven ability to attract followers, YouTubers are sometimes tapped by brands to consult on things like marketing campaign strategies.