The internet offers loads of opportunities to generate passive income sufficient for you to quit the rat race. Right from a website to social media platforms, everything is included in this new-age way of earning.
Today, we are going to explore the potential of popular social media site Facebook. Still using it to connect with friends and explore content? Big mistake! Revamp your thinking to use this platform as your income generating source.
Here are the 13 ways to make money from a Facebook account or page:
You can also read: How You Can Monetize Your Facebook Videos?
Sell anything at the Facebook Marketplace
Facebook created the Marketplace for people to sell pre-loved or brand-new items. Since other Facebook users can filter the items based on location, category, or keywords, you can take advantage of the many users of Facebook and sell to interested parties. Facebook allows its users to sell mostly anything under the sun, with a few exceptions.
You do have put in a little more effort than how you put your past stuff on Craigslist. Because the marketplace can easily get crowded, you have to add catchy titles and descriptions with high-quality pictures.
The amount you earn from selling at the Facebook Marketplace depends on the number of items you list, how aggressive you are with marketing, and if you accompany Marketplace with another platform.
Facebook spent millions of dollars on hiring experts to build a solid algorithm and search engine. Add the fact that the social media giant has people of all ages spending countless hours on Facebook. Businesses can surely use the platform to generate leads.
When I say business, this can mean:
- a plumber looking for regular customers locally,
- an online shop owner with dismal sales,
- a wedding photographer seeking new clients,
- a marketing agency trying to find other businesses that require their services,
- or any other type of business, big or small.
Because Facebook can be so personal (since we enter our locations, where we eat, what hobbies we have, what shows we watch, and so on), it’s very easy for businesses to target potential leads.
Making money online has never been easier. And it’s easy for customers to find a specific business as well. You can bring in new customers to your business without spending a cent on advertising. Your options include creating a Facebook Page, networking on Facebook groups, or simply by using keywords properly when posting statuses on your personal profile.
This method doesn’t really earn you money instantly, but it falls under passive income (which I think is much better).
Simply put, affiliate marketing involves promoting other people’s products to earn a commission from each sale. You can do this on your own Facebook wall, in a group you created, or even a Page you manage. There is no cash involved as an investment unless you hire someone to do the work for you. But if you have all the time in the world to promote products and services, then affiliate marketing can be for you.
If you’re new to this, here’s how you can earn money from Facebook with affiliate marketing:
- Sign up for an affiliate program.
- Find products from those sites. Make sure you choose a specific niche that your Facebook page or group will focus on.
- Wait for your commissions (about 5 to 25 percent) whenever somebody clicks on the link you shared and buys from the third-party site.
Don’t know what products to promote? Check some of my affiliate marketing niche recommendations.
Close Deals on Messenger
Whether you’re selling items on Facebook Marketplace or finding new customers on Groups and Pages, you have to talk to people to close the deal. Facebook used to have its messaging app, Messenger, built into the social media platform.
Now, the two are separate apps, which means people who only have Messenger (but without Facebook accounts) can still join in the fun. As a businessperson, this means you’d have more opportunities of talking to people and closing deals online. Messenger offers a bit of privacy, so you can up-sell all you want or negotiate deals with as many people or businesses possible.
Earn revenues from sponsors and ads
A popular Facebook page or group can attract sponsors left and right. If the niche is right and you feel an ad campaign will go perfectly with the focus of your page/group, then not only will you help your followers by recommending a product/service, you’ll also be able to earn a paycheck.
Depending on terms agreed, sponsorships can be a one-time ad, week-long campaign, paid per-post, and so on. And as a result, revenues you get from sponsorships will vary as well.
Charge subscription fees
You can make money from Facebook if you charge membership or subscription fees. There is no clear Facebook policy about membership fees yet, but in June 2018, Facebook announced on its blog that group administrators can start charging $4.99 to $29.99 a month for exclusive membership in certain groups (and FB reportedly won’t get a cut). Of course, your Facebook group must have thousands of followers, and the content available within that group is as valuable as the subscription fee you plan to charge.
Become a Facebook Guru
Facebook has a ton of features that even daily users have not explored. You can offer your services as a master-of-all-Facebook to businesses and guide them on how to:
- find new clients
- communicate to existing customers
- create promotions and ad campaigns
- conduct polls and surveys
- perform marketing campaigns, and a whole lot more.
Monetizing your Facebook knowledge isn’t illegal, so you’re free to take advantage of the many Facebook features, analytical tools, and readily available audience from the platform.
Get Jobs Managing Facebook
For those who prefer stability, you can make money from Facebook by applying to social media management jobs. Depending on the job you land, you would either manage a Facebook page, group or even just an official profile of a person. The job usually entails answering messages, updating the status of each account, and juggling marketing campaigns if applicable. Not sure if you’re a good fit for this job? If you’ve got at least 7 of these 10 characteristics of an effective social media manager, then you’ll probably make a killing as a Facebook manager.
While collecting donations cannot really be considered a stable income, it’s still a legit way to make money from Facebook. You don’t even need to be famous to use Facebook as a channel for your advocacy. You just have to produce helpful, inspiring, relatable, funny, or entertaining content to attract as many people possible to your Facebook. The goal is to encourage your Facebook followers to donate voluntarily because the information, art, jokes, photos, videos, and other content you share is worth it.
Build a List
If your income relies heavily on your activities online, you’d know the importance of building an e-mail list. With plenty of readily available e-mails, you can pitch products and services, collect feedback, and communicate directly with your target audience. Businesses can benefit from building a list since this list will include both existing and potential clients. Online marketers create massive lists, sell campaigns to third-party clients, and use these lists to target client-specific audience.
Freelancer Facebook marketer
A Facebook marketer analyzes the FB statistics for brands. It means they determine the kind of content that is working for a brand on FB and also suggests possible changes in strategy depending on the user behavior data. Generally paid per hour, this is a good use of your FB profile.
We all have laughed at the different FB page admin jokes. In reality, if you have a group with a good number of genuine followers then you are sitting on a goldmine. You can implement your position as a group admin to earn money by being an influencer or acting as an indirect advertisement space for other brands.
Selling your page
Why will someone buy your page? Good question. There are many who have more than one account. The marketers are always in search of those accounts that appear authentic and can help them in FB marketing.