Set Up an Affiliate Marketing Website


Learning how to set up an affiliate marketing website is an in-depth process, especially when working in specific niches.

With that said, it’s not an impossible task, even for the first-time affiliate with zero site-building experience. Using this guide, you can master the art of making passive income, allowing you to pad your pockets using some online techniques.


How to Set Up an Affiliate Marketing Website: The Steps

Let’s jump right into designing and launching your affiliate marketing site. Here are the seven easy steps you need to take:


Step 1: Pick a Niche

When designing an affiliate site, the first thing you’ll have to do is decide on a niche. A simple explanation of a niche is what your site will be about. For example, if you want to own a golfing website or a baking website.

Once you’ve picked a niche, all the other steps will fall into place. It’s important to choose your niche carefully, as it will be responsible for the amount of money your site earns. You’ll need to pick a niche that will attract enough traffic but that isn’t too competitive.

One of the top recommendations for picking a niche is “niching down.” Although it can be tempting to choose a highly popular industry, niching down helps you access a smaller group of people. It also makes it simpler to identify the needs of your smaller audience and focus your marketing more effectively.


How to Pick a Niche Within a Niche

If you want to make choosing a niche even further, it’s possible (and often a good idea) to pick a niche within a niche (sub-niche). For example, if you want to own an affiliate site about baking, you can find an even smaller niche. A couple of ideas include:

  • Vegan recipes
  • Sugar-free recipes
  • Baking utensils
  • Wedding cakes

When you pick a sub-niche, you narrow your target audience even further. For beginners, this can be preferable, as it can be a more affordable way to gather an audience. However, you shouldn’t go too deep, or you could limit your affiliate opportunities too much.


Step 2: Select a Site-Building Platform

With a good idea of the avenue you want to go down with your marketing, it’s time to find a site-building platform.

Your platform is important because it will manage your content and turn it into an online hub for passive income. You’ll also want to find a platform that offers plenty of user-friendly features, making it easy to craft a website from scratch.

There are multiple site-building platforms to choose from, but our top recommendation is to consider a drag-and-drop builder. Drag and drop builders offer intuitive tools, making it easy to customize a site without coding knowledge.

You’ll often have pre-existing templates that you can merge into your site and adjust as needed using drag and drop features.

A couple of recommendations for top-rated drag and drop site building platforms include:

Another essential feature to consider when choosing a site-building platform is one with plugins. Plugins are extra tools you can add to your site that offer both backend and frontend features. For example, SEO plugins help optimize your site, so it’s easier to find on search engines.


Step 3: Customize Your Site and Add Affiliate Plugins

At this point, you have all of the groundwork laid to begin customizing your affiliate site. Let’s jump into how you can tailor your site to make the best first impression with visitors.


Hosting Service and Domain Name

The first recommendation is to find a hosting service and pick a domain that suits your niche. You’ll want a domain that’s easy to remember and captures the essence of the content readers will find. It’s also important to find an affordable hosting service allowing you to publish your site within your monthly or annual budget.

As a first-time affiliate, it can be tempting to settle with the basic domains offered by your site builder. However, it won’t set the right impression if you don’t have a dedicated URL. For example, looks far better than


Site Layout

Another essential feature of customizing your site is to ensure the layout is as you want it. It will need to be easily navigable, and you should have all of the features needed to offer content. For example, ensure you have dedicated spots for written content, videos, images, and other items your readers might need.


Landing Pages

When you’re filtering traffic into your site, the first page your visitors get to is a landing page. They are then brought through your sales funnel, encouraging them to purchase at the end of the journey. Your landing pages are essential, as they are what initially draws your audience in.

For the rest of your sales funnel, you’ll need to offer guidance to lead site visitors to their next step. You’ll want to give it a personalized touch, building brand loyalty throughout the funnel.

Once they reach the purchase page, there shouldn’t be a single doubt in their mind as to why they want to buy what you’re offering.



When designing an affiliate site, the most important thing is that you’re leading site visitors through a sales funnel.

You can expect some visitors to get lost along the way and leave your site. If this occurs, it’s your responsibility to ensure they return to the site to continue with their purchase.

In these instances, autoresponders are a beneficial tool. Once site visitors enter their information on your site, the autoresponder plugin you choose stores the data. Depending on the site visitor’s actions, it then determines what emails are automatically sent over a specific period.

Also referred to as “abandoned cart” emails, autoresponders can help you to automate some of your online marketing.

If visitors leave without purchasing, they’ll receive an email saying, “You forgot something! Come back to the website to continue with your purchase.” You can also set it up so that any additional emails contain offers that draw them back to your site.

Alternatively, autoresponders can be sent to existing customers to help improve brand loyalty. You can set up automatic emails that thank them for their purchase and give them a discount for a future order.

Autoresponders can be incredibly helpful, making them one of the most important components of any affiliate site.


Affiliate Plugins

One of your website’s most powerful tools is plugins as an affiliate. After customizing your landing pages, it’s time to further your marketing with affiliate tools. There are plenty to choose from, and each comes with an assortment of features.

Affiliate programs should offer regular reports of visitor traffic and site navigation. They will also provide data on each of your marketing campaigns, helping you refine your efforts. Over time, these essential statistics ensure you have a perfectly tailored marketing plan, leading to higher conversions and sales.

Some affiliate plugins offer additional features so you can directly link your products to your site. You’ll also find some maintain your custom affiliate links and advertisements, refreshing the content regularly.


SEO Plugins

SEO plugins are another massive plugin you need to consider when starting an affiliate website. They’re often seen as a staple item for any site, helping to optimize your content and make your site more discoverable. Regardless of the niche you choose, you’ll compete with other sites online.

The last thing you’d want is for your competitors to be listed on the first one to two pages of Google while you’re on the fourth. With SEO plugins, you can ensure all of your content is easily digestible, crawled, and indexed to the best of its ability.


Payment System

As an affiliate marketer, one of the most important components of your site is a checkout page. On the checkout page, your visitors will be able to choose from different payment systems to put through their orders.

Ideally, you’ll want to offer an assortment of tenders, making purchases simple for any shopper. You’ll also need to ensure you integrate a payment system that offers optimal security and protection.

When your visitors put their payment information into your site, it should be kept secure. A few of the top-recommended options for popular payment systems include:


Step 4: Begin Creating Content

Once your website has been designed and ready to use, it’s time to start inputting content before publishing it. Depending on the type of affiliate marketing you want to do, you’ll need different types of content.

Apart from the marketing-friendly language on your landing pages, you’ll also want to begin adding blogs, images, and any video content. You can begin embedding your custom affiliate links within this content, bringing customers to your different products.

Creating content is key to a successful site and the way you curate it can make a massive difference to site indexing. Remember, you want to provide valuable, authority content that your readers will enjoy rather than continual sales pitches.

Another great idea is to consider using some of the graphic marketing materials you get from your affiliate programs. For example, images and banners can be two great ways to grab readers’ attention and draw them in.

These marketing materials are essential for your site, and they often translate well to your social media accounts.


Step 5: Preview and Publish

As with any type of website you create, you must preview your work before letting it go live. You’ll want to ensure your site layout works properly, especially on desktop and mobile. It’s also essential to double-check all of your written content, ensuring it’s easy to read and engaging.

Double-check all of your plugins to ensure they’re working effectively, as the information they collect will be essential. Once everything has passed your final checks, it’s time to take the site live for the public to enjoy. However, the job doesn’t end here.


Step 6: Monitor Your Success

As traffic starts coming into your website, you should monitor its progress. With the help of an affiliate dashboard (available via plugins), you can keep track of your affiliate program’s success. These dashboard plugins give you access to all your sales, CTRs, and commissions in one convenient spot.

Alternatively, you can visit the independent dashboards for each affiliate program you’re a part of. It’s important to keep an eye on your total number of conversions, as this will tell you whether your marketing techniques are working.

If you find your click-through rates are too high, your dashboard will pinpoint what part of your site needs a little extra push.


Step 7: Continue Pushing Content

Over the lifespan of your website, you’ll need to continually brainstorm new content ideas to continue drawing in visitors.

However, it’s also a good idea to blend in different types of content to keep your site fresh. Consider working with guest posters, as this is a great way to garner more traffic and breathe new life into your content.

Guest posts are a fantastic way to collaborate with other industry professionals. If you can work with an established personality, you’ll find the guest post will bring some of their traffic to your site.

This benefit works both ways, as you can also guest post on their page, bringing some of your traffic to their site. It can also be beneficial to consider your site metrics when making new content.

You’ll want to see which pages are working most effectively and use those as a framework for your other content. This process will give you a well-rounded site bound to captivate your audience regardless of where in the sales funnel they are.

Nothing is more important than ensuring your audience always has something new and refreshing to read. Content is king, especially when it comes to affiliate marketing.


Setting Up an Affiliate Marketing Website

If learning how to set up an affiliate marketing website is next on your to-do list, these tips will help you get started. You can begin earning supplemental income comfortably online with a good niche in mind and a developed content strategy.


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