What is a Backlink in SEO?


What is a Backlink in SEO?

SEO abbreviates to Search Engine Optimization. Consider that you want to develop your market and have designed a website regarding it. But in the market of the competition, how can this website gets recognition. The answer to this is SEO – Search Engine Optimisation. Even though you have your website with keyword the search result on the search engine may not present your site with priority. You need to perform some tuning to make sure your website gets listed in whatever search engine you work on. It can be bing, google, youtube, etc. There are quite a lot of factors that decide on your website ranking for hit on a search and taking these some factors into consideration may optimize your website and can get priority. In this article, I will understand the Backlink in SEO.

You can also read: Instant SEO Boosting Strategies


  • Backlink in SEO

So there are multiple ways with which you can optime your website on the search engine. You can pay as well for this but here I am listing some of the free factors that influence optimization:

On-Page SEO Factors

  • Title Tag
  • Standard Sub Headings
  • well defined description of your site
  • Adding Internal Links
  • Adding a key phrase to your

Image Off-Page SEO Factors

  • Effective use your social network like facebook, twitter, etc
  • Backlink
  • Building Search Engine Trust

Backlinks are one most popular ways that are being used by most bloggers, YouTubers, content writers recently. The backlink is generally nothing but hosting your website link or its references the link on the other popular websites. But we must be careful while doing this because spamming another site continuously is the primary reason for your website getting blocked and there are numerous cases where Google has blocked the websites of bloggers.


  • What is Backlink in SEO and Why we use it?

Backlink in Search Engine Optimisation is nothing but using others website to host your website such that when you click you will be redirected to your own website. In short, hosting your hyperlink on another website to route to your own website. A backlink is generally also known as Inbound Link (IBL) or Incoming Links. These backlinks are sometimes important to determine the popularity of your website in google but we must be careful with over spamming the sites. In google, it has been seen as that a site with more backlink has found more relevance in the search result


  • How to Use Backlink in SEO?

Backlink generally measures vote of confidence between the websites. Imagine that many pages are linking your page with hyperlink the vote by search engine algorithm will always be in favor of your page. This simple trick is used by most of the individuals who want to have traffic on their site. There fore that ranking of your page is directly proportional to the backlinks you have and we need to know that this proportionality has a threshold and if crossed can get your website banned. So along with the number of backlinks, the quality of links is also important


  • Backlink Strategies

So if you want the website to be considered in ranking then you want to use backlink for that you should be aware of some of the strategies that can help. These strategies have become an important part of marketing strategies these days. You need to be updated regarding these strategies and though the quality of backlink may not change the way you apply them may change significantly. Like earlier people use to spam other sites with a link in of their blog in comments an all is not an effective way and nowadays you need quality content if you want to gain the backlink and following are few of the strategies that can help:

  1. Doing the Blogs for Larger Sites

With this strategy, you need to go for guest blogging some of the larger sites and provide your link as well so that the reader can trace back to your link. For this, you need to select the possible sites that you need to guest blog an then decide to narrow down based on relevance to your content. Optimize your article so that the reader should get the feeling that you’re doing this for the sake of tracing back to your link to take care of quality and optimize your article accordingly.

  1. Asking for Review from Other Bloggers

This one of the good strategies and often found positive results on SEO. If your confidence in what you have or content you have then you can ask other bloggers for reviews and pasting your link can ear your backlink. But for this, you need to be confident in your content

  1. Provide Offer like Resourcing your Content

This is like a marketing strategy that is going to gain both parties and you need to find of the sites and can provide some of your resources (not all) for them so that they can earn you your backlink.

  1. Try Answering Questions and While Answering Describe your Work with the Hyperlink

Search a relevant question that you can write upon like on Quora or Yahoo Answers and pitch in your hyperlink. by doing this you will gain the expertise and you can become an expert. Again this strategy is a hit or miss kind of approach.


Why you shouldn’t Spam?

Let us consider an example of what can happen if you spam irresponsibly. If you are a working professional then the high chance is you will be using a smartphone and nowadays smartphones are with AI features. We all know that in a day we get some random calls of loans, credit cards, EMI offers, etc which will irritate if the caller calls randomly without knowing the audience then that user can report that number as spam. So we can see that there are multiple apps that can block these calls directly since another similar user has marked the number as spam. So instead of calling randomly thinking that you can hit the target, it can get your number on spam list and the user will try to block it. So knowing your readers is important instead of random spamming.



So a backlink is one of the free of capital and off-page SEO option and there are showing that this effective as well. Again you will get the benefit of backlink if you have quality content and you can gain the trust. Unless if you are not serious about your content and just randomly spam then there is a high chance that you can get blocked.


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