What Is Amazon Affiliate Marketing?


2017 was a great year for e-commerce and a big part of that was because of the growing popularity of Amazon. By year’s end, Amazon generated $196.75 billion in e-commerce sales in the United States, making them responsible for over 43% of all e-commerce revenue and 4% of all retail revenue in 2017.

If you are thinking about making money with WordPress, the Amazon affiliate program should be one of the first places you to turn to.

While keeping your website 99.9% secure and achieving loading times under 1 second is important, knowing how to make money as an affiliate is too. In the following guide on how to add Amazon affiliate links to WordPress, we will cover that and much more. We will talk about:

  • What affiliate marketing is.
  • The different ways in which you can use Amazon affiliate marketing links in WordPress.
  • The pros and cons of using the Amazon affiliate marketing program.
  • Tips on how to add Amazon affiliate links (or ads) to your WordPress site.
  • WordPress themes and plugins customized to improve your ability to monetize with Amazon affiliate links.


What Is Amazon Affiliate Marketing?

There are many ways in which you can make money with WordPress. Creating a website for promoting a business or selling goods through an online store is one such way. Monetizing a blog with display ads is another. While there are other ways in which you can use your WordPress site to make money, perhaps one of the easiest ones to get started with is affiliate marketing.

Unlike traditional display advertising in WordPress, affiliate marketing takes the unknown out of the equation.


With affiliate marketing, you actively choose which products or services you want to promote.


This is in contrast to ad publishers that choose which advertisers to fill the space based on end user data.

Here is what a display ad typically looks like:

Office 365 Creativity

That big block promoting Microsoft 365 at the top of the page was put there thanks to Entrepreneur’s use of DoubleClick Advertising Solutions. Although the ad is somewhat relevant to myself as a business owner, it’s not all that relevant to the article I visited the website for in the first place.

Now, here is an example from Wirecutter that shows what affiliate links (highlighted in yellow) look like:

Wirecutter that shows what affiliate lin

As you can see, the links to the pressure cookers are directly relevant to the content on the page (it was a roundup of the best pressure cookers).

In terms of how affiliate links work, Amazon makes it quite simple. You don’t need to pay for any ad software nor do you have to designate space on your site in which ads will appear.

Instead, you sign up for an Amazon Associates account and then are provided with links you can use to promote products from the Amazon marketplace.

Some people think Amazon Associates sucks. But that’s another story…

In order for you to actually make money for these product referrals, however, you can’t just use the product link on Amazon. You have to use one that’s been tagged to give you credit for any sales that come from it. Essentially, each link you use stores an affiliate cookie on your site that will then associate the customers’ sales to your account.

Here is an example of an Amazon affiliate link on the Parenting website:

Amazon affiliate link on the Parenting website

Click on that link and you will be then taken to the Amazon website. However, if you look at the address bar, you’ll see that it contains more information than the standard URL (which typically ends in “/dp/” and the ASIN ID).

Amazon website

That is the affiliate tracking code and cookie linking back to your site and notifying Amazon to pay you a commission up to 10% of the ticket price on that item.


Why Add Affiliate Links to WordPress

Amazon launched back in 1994 and, two short years later, they developed their Amazon Associates program. In so doing, Amazon was able to increase exposure to their marketplace by enabling web developers and site owners to work as evangelists for their products. It helped drive more traffic to Amazon while giving these business-minded individuals the opportunity to generate more revenue for their own sites and businesses.

Today, we can use the Amazon Associates affiliate program in a variety of ways in WordPress:

  • Bloggers can add affiliate links to their content or ads on their sidebar when discussing and recommending specific products available in the Amazon marketplace.
  • Users can create entire online stores dedicated to selling products from Amazon. This is also known as an affiliate store.
  • Business owners can sell and promote their own Amazon products on their WordPress sites using affiliate links. So they’ll get the commission fee in addition to whatever money they earn in the direct sale through Amazon.
  • People who want to make a living writing reviews about products, books, movies, and anything else available on Amazon can create an entire site dedicated to it.
  • Affiliate marketing can also be used on sites that compare product pricing or offer coupons in bulk for various products.

If you like the idea of generating additional income by adding Amazon affiliate links to your WordPress site, you should first make sure you know what you’re getting into. While there are a plethora of benefits to glean from the Amazon Associates program, there are several drawbacks that go along with it.


Now You Can Add Affiliate Links to WordPress

So, now that you know everything there is to know about how to add Amazon affiliate marketing links to WordPress, what will you do with this information? Just save a little money on Amazon? Will you start out small and embed promotional product links into your blog content? Will you be adventurous and launch your own Amazon affiliate store? Or are you concerned about the use of too many affiliate links affecting site speed?

Whatever you do with this monetization and marketing technique, take time to plan your strategy. While it is very easy to get started and to add Amazon affiliate marketing links to WordPress, the key to success is in how well you execute those links and promote them to your visitors. Amazon affiliate marketing takes time to excel at, so be patient and don’t give up!


8 thoughts on “What Is Amazon Affiliate Marketing?

  1. Hi there, I found your blog via Google while looking for a related topic, your site came up, it looks good. I have bookmarked it in my google bookmarks.

  2. Pingback: What to Watch Out for with Amazon Affiliate Marketing? - Moneys

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